I have been doing some pay-per-click (PPC) advertising on Facebook. Should be a good opportunity to target adult Londoners who are interested in running a treasure hunt as a team-building or social event.
I’ve read that Facebook has a particularly low click-through rate… because people are too busy concentrating on their social networking to be bothered with adverts.
Indeed, I’ve only received one click in 60,000 views so far (luckily I’m paying per click!).
I figured that advertising on Scrabulous - Facebook’s Scrabble application - would be more valuable, as it catches people who are interested in puzzles and spend a bit more time exploring each page while they try to come up with a word. I did get a higher click-through rate but I only got visitors from the US and Hong Kong. Not as highly targeted as I was hoping.
So far Treasure London is not getting through to as many people on Facebook as I’d hoped. I guess if I can’t distract people from what they’re doing on Facebook, I can make Treasure London what they’re doing on Facebook. I’ve started work on a Treasure London application, and a Facebook group will follow shortly.
See you on Facebook,
Ronald - Treasure London
